A QUT team has won a 2018 Ig Nobel, the prize for science that it is more sensible than it sounds. Thea Blackler, Rafael Gomez, Vesna Popovic and M. Helen Thompson are honoured for qualitative and quantitative research demonstrating a majority of people don’t read product manuals. “Over-featuring and being forced to consult manuals also appears to cause negative emotional experiences,” they https://academic.oup.com/iwc/article-abstract/28/1/27/2363584 conclude. See, it’s not just the KITKAT catapult blokes.