Universities UK has a campaign  promoting the benefits of applied research, “made at uni: the 100+ plus ways universities have improved everyday life.”

The message is much like the new Universities Australia campaign “uni research changes lives”, promoting the benefits of applied research.

The two are rather like the way individual university brand-campaigns are often interchangeable, change names in the creative and no-one would notice.

Perhaps it’s because the mission and outcomes of individual universities and systems are the same everywhere. Unless of course there is a secret UN creative brief to make all comms the same.