To ensure queues form when international students are allowed into the country marketers should be ready to remind them why choose Australia

CMM’s international education correspondent Dirk Mulder says there are four messages that will matter.

* Safe: Australia’s handling of the pandemic will make study here attractive. A strong reputation as a peaceful society is also important. Whatever may be going on geo-politically at the moment, we look a lot safer than the US

* Trusted: now is the time to enlist alumni to promote the quality and outcomes of an Australian education

* Open: If COVID-19 under-control means students can safely come here it will be a big contrast with the US and UK

And the fourth?

* Affordability” a big selling point – but one on which we currently don’t rate real well.