In Ella Fitzgerald-terrific timing the Department of Education releases a draft strategy for expanding the market for English-language learners, already worth $2.4bn to the Aus economy

Working with industry association, English Australia the feds propose selling on teaching-quality and student experience, developing new markets, expanding teaching on-line and off-shore and developing a national approach to pathways.

There is also a proposal (but no detail) for “a consistent and coordinated approach to promotion, branding and messaging that takes into account the full range of English language teaching options.”

There is a for-comment draft  here.

Good for the department and English Australia, although CMM wonders whether this isn’t the sort of thing which could be done if there was a federal trade promotion agency to work on market development, especially in difficult times.

They could call it Export Aus, Trade Aus, hey, what about “AusTrade” ! Just a thought.