In Ella Fitzgerald-terrific timing the Department of Education releases a draft strategy for expanding the market for English-language learners, already worth $2.4bn to the Aus economy
Working with industry association, English Australia the feds propose selling on teaching-quality and student experience, developing new markets, expanding teaching on-line and off-shore and developing a national approach to pathways.
There is also a proposal (but no detail) for “a consistent and coordinated approach to promotion, branding and messaging that takes into account the full range of English language teaching options.”
There is a for-comment draft here.
Good for the department and English Australia, although CMM wonders whether this isn’t the sort of thing which could be done if there was a federal trade promotion agency to work on market development, especially in difficult times.
They could call it Export Aus, Trade Aus, hey, what about “AusTrade” ! Just a thought.