Flinders U research confirms the Cheerleader Effect, that we all are more attractive to the beholder in group photos. And it does not matter where in the line-up we are. “Our findings suggest that if you are looking to increase your own attractiveness, you could do so by appearing in a group, though you needn’t worry where you appear,” Daniel Carragher and colleagues conclude. But does it work for vice chancellors? Clearly further research is needed using portrait and group shots of Colin Stirling, David Lloyd and Peter Rathjen.