Edith Cowan U tests the boundary

The university is advertising at the Ashes

Messages from the university are on the perimeter fence at Edgbaston during the cricket. No, not digitally for the Australian TV audience – actually at the ground. Apparently, it is part of “advertising at select international sporting events to raise awareness of ECU around the world – not just with prospective international students but also their influencers.” Good line, great length – what people who watched Steve Smith‘s two centuries in the test will remember is a university in Perth.


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