The new advertising campaign substantiates its sell

Edith Cowan U launched a new brand campaign on the weekend, presenting the university as a bridge to connect where people are now and where want to go. “Bridges can be technology, knowledge, connections, ECU is the bridge between your world and the whole world.”

The 30 second spot features, well bridges, as in world-famous ones. There are 15 second ones that substantiate the claim, with examples of ECU research building bridges, in one case, via a blood test, connecting “this world and a healthier world.” CMM hopes the university is spending big on the research spots, without them the campaign could come from the university of anywhere.