Edith Cowan U has hired business development banker Phillip Holley to lead growth strategy and customer experience. The university’s 2017 strategic plan specifies increasing EFTs from 18 200 to 22 000 by 2021 and increasing international student fee income from $85m in 2016 to $115m over five years. The brief looks less like getting better at student support than growing numbers while maintaining existing satisfaction, ECU rates fourth nationally in this year’s Quality Indicators for Learning and Teaching for overall undergraduate experience.