Deakin U has a new student recruitment campaign, focused on what the university can do for students. “At Deakin, you get more than theory, you get hands-on, practical experience. Bring it together and take your next step with confidence. Be ready.”

The 15 second spot comes in  five versions for students keen on different careers.

Makes a change from university advertising which bangs on about how great a university is and degrees are for people who can “be remarkable,” (Griffith U in CMM yesterday). A university that helps students be ready, even if they aren’t remarkable – now there’s an idea.