The university’s Mind Racer campaign wins three digital comms AMY awards in the education, customer engagement and trailblazer categories

Mind Racer was developed for Open Day, using a brain-computer interface for players to race slot-cars, with a visual display showing racers’ brain engagement.

As a way of demonstrating Deakin U science this was a winner –  some 18 000 OD visitors raced or watched and 150 000 people saw it on social media.

Makes a change from OD campaigns that explain how a university’s degrees equip grads to save the world from injustice and environmental crisis.