Deakin U takes the flag for fast Open Day thinking  

The university’s Mind Racer campaign wins three digital comms AMY awards in the education, customer engagement and trailblazer categories

Mind Racer was developed for Open Day, using a brain-computer interface for players to race slot-cars, with a visual display showing racers’ brain engagement.

As a way of demonstrating Deakin U science this was a winner –  some 18 000 OD visitors raced or watched and 150 000 people saw it on social media.

Makes a change from OD campaigns that explain how a university’s degrees equip grads to save the world from injustice and environmental crisis.


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