Deakin U pitches a course on the next big advertising thing

but wait a month and there will be more!

Deakin U has a new for-credit micro-credential in “programmatic advertising” (“transforming how advertising inventory is bought and sold, and how digital advertising campaigns are delivered and managed.)” It’s offered with the Interactive Advertising Bureau for $1250 (less for IAB members).

The course starts at month-end and is followed in November by a second m-c on digital advertising operations.

Deakin U has long been big in professional education partnering with industry organisations – it’s at the core to the newish ten year plan (CMM December 2 2020).

Both advertising m-cs are set to be delivered by FutureLearn. “What!” you ask, “that FutureLearn, which founder Open University UK announced last week that it wants to offload its 50 per cent share of?” (CMM October 10). That’s the one.