Charles Sturt U demonstrates how not to manage a comms problem, Facebook on Friday; “we are aware of an incident that occurred last night that may have involved Charles Sturt University students. Charles Sturt University (CSU) will not tolerate this offensive behaviour. It does not reflect our university values and we strongly condemn these actions. CSU is currently investigating these incidents and social media posts.” That was after Network Ten reported CSU students allegedly dressed in KKK hoods, which was all over digital, broadcast and social media on the weekend.

By not naming what it abhors it looks, however unfairly, like CSU cares more about reducing coverage than dealing with a problem.