The marketing director at Pyramids U probably banged on about how the alumni were a great recruiting asset but only ever asked them to endow new tombs

Twas oft ever thus – but not at CQU, where there is a “micro-volunteering programme” to involve, really involve, alumni in supporting students.

Participants complete a 30-minute task a month from March to November, including blogging advice for undergrads based on their own experience, there is also an option to mentor.

There is not much in it for grads (nine months gets you a “sustainable water bottle”) but that is surely the point. That graduates are engaged enough to do this will make existing students confident in their choice and send a message to prospective ones about loyalty to the CQU brand.