Marketing researcher Louise Grimmer (UTas) sets out the strategies used by Coles and Woolworths to account for unpopular actions. “The results suggest Coles and Woolworths dominate the Australian market to such an extent that image repair might not be an organisational priority. … Issues and crises played out on social media (and to some extent in the digital media) tend to become ‘yesterday’s news’ so quickly that many organisations choose to ‘ride out’ a crisis until the issue is replaced by another transgression from another organisation.” No, it only looks like some universities behave this way.