The university has a new student recruitment campaign.

The creative is sufficiently slick and the examples of CSU research and teaching, from oenology to ecology, agriculture to AI are appealing.

The campaign is pitched at practical idealism. “The change the world needs will only come when we put our hands to work … it’s not what we say that makes a difference, it’s what we do,” should not set-off prospective students hypemeters.

But there is nothing in the new TVC that sells CSU on its specific benefits – regional campuses which suit country kids, vast DE experience for people who want to re-skill.

It’s a contrast to the 2017 “start now” campaign – which was all about CSU could do for people wondering where, or if, to study.