Charles Darwin’s new brand puts students at the centre

Charles Darwin U has a new brand and recruitment campaign, “You make CDU,” based on students’ efforts to get there and what they will accomplish

“Positive change will be created by people like you. Your diverse background will help us break new ground and your fresh perspective is what we’re looking for. We believe, you make CDU the new world university,” is the core of the campaign.

Creative includes mothers telling daughters how proud they are that their child is studying at CDU and of the opportunities she will grasp.

Good lord a recruitment campaign that isn’t about the university’s achievements and how lucky students are to be allowed in.


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