Business case made

The Copenhagen Business School won the UNSW-QUT Undergraduate Business Case competition (CMM  November 24). The National University of Singapore squad was second and UNSW third. The Danes qualify for the world final in Auckland.

Competitors had three challenges; new sales channels for a healthy food startup; a case for a construction company taking on a not-for-profit role in aged care and identifying ways for an insurer to build its brand on customer engagement instead of price.


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