Brand in Space

“With construction well underway, we’ve reached another exciting milestone for the Australian Space Discovery Centre with the unveiling of its official brand! Launching in 2021, the ASDC will inspire the community and the next generation of the space workforce,” Industry, Science and Technology Minister Karen Andrews, via Twitter yesterday. As the marketing guru in Hitchhikers’ Guide to the Galaxy put it, all very well, but what colour will people want it in?