Some universities promise open day information on the unknown, explorations of infinity and the degree that will make you secretary general of the UN. Bond U however promises to give aspiring students what they want. “No question unanswered.” “It’s the one day of the year our staff and our lecturers will all be in the one place. They’re at your service. No question too tough; no question too simple.”

Good lord, consumer-focused information is OD’s USP – how did they ever think of that?