Back to basics in recruiting students for Charles Sturt U

Charles Sturt U is down (a bit) on new demand from on-line and international prospective students but there’s a plan in place

The university has a new advertising agency and a corporate campaign, “creating a world worth living in.”  But CSU is also building the brand by improving the products students experience. Student services is “transforming” next month with a reorganisation intended to make “sense for students, staff and external stakeholders. And the university is “scaling up sales and student recruitment activity,” including “re-engaging with community groups and secondary schools.”

“We want to take back students within our campus catchments,” a staff briefing states.


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