AusTrade is asking organisations, including higher education industry associations, about a nation brand” for Australia. Apparently, this “is a transformational project to help build a unifying vision and powerful platform to drive Australia’s success today and in the future.”

Austrade is responsible for previous national brand-campaigns, notably “Australia unlimited” with an export education version, “Future unlimited. CMM wonders if it inspired the University of Western Australia’s invocation of infinity, “pursue impossible.”