“Study in Australia” is an industry-wide pitch
by DIRK MULDER
Austrade launches, “Study with Australia,” in partnership with 12-million user, FutureLearn.
As face to face learning shuts down, Austrade is encouraging Australian universities and English language providers to present courses on-line with a provider which has reach and credibility.
The pilot (until 30 June) is an opportunity for Australian universities who aren’t already in the market to showcase brands and expertise via free taster courses, to a worldwide audience. The initiative will also allow promote Australian courses in industry areas, including business, digital technologies, STEM, healthcare and teaching courses.
The pilot will be supported by paid marketing efforts focusing on Asian, American, and European markets, including China, Brazil, South Korea, Japan, Italy, India, Nepal, Colombia, Mexico and the USA.
All Australian Universities and English language providers are invited to participate in this on-line learning showcase and will be included in an Australian Partner Directory.
Dirk Mulder is CMM’s international education correspondent.