There’s a new student recruitment campaign, pitched at prospective students who want to be “changemakers”

No it is not yet another iteration of Monash U’s “Change It,” which launched new creative last month. This one is new from CQU, which uses TVCs and social media to present as a university for changemakers for social good. “It’s not just part of our culture but our curriculum … we’re equipping minds with the capability to see and design solutions today and tomorrow.”

Different student markets, different creative but similar pitch.