Edith Cowan U has a new student recruitment campaign, “creative thinkers made here”

Apparently, “creative thinkers are not born, they are made, because you need to push beyond theory to mix innovation with imagination.”

The 60 second brand statement goes on to specify research at ECU that presumably takes both. “When we work together to question, challenge and imagine the most creative thing you make is you,” is the message.

Good o – except that the content would be just as credible coming from UWA or Curtin U.