Academy of Science’s million friendly faces

The Australian Academy of Science has reached 1 million likes on its Facebook page, delivering on its mission, “to celebrate excellence in Australian science and make it accessible to everyone.”  This is a big number for any scholarly agency – the US American Association for the Advancement of Science has 200 000 FB likes.

The other Australian learned academies appear less interested in appealing to people who use Facebook.   The Australian Academy of the Humanities does not have a Facebook page, but it is on Twitter with 2334 followers.  The Academy of Technological Sciences and Engineering is also Facebook free, but has 1938 Twitter followers. The Academy of the Social Sciences in Australia is way ahead of both in having a Facebook page, with 48 likes.

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Campus Morning Mail is an independent newsletter written and published by Stephen Matchett, formerly a long-serving journalist at The Australian newspaper. The daily e-news column receives no undisclosed funding or other assistance from any organisation or individual. Subscribe