What works in science blogging

Scientists are the main audience for science blogs, rather than the general readers, who are often the intended target, but there is little research on how writing by the former can attract the latter, Anna Gardiner, Miriam Sullivan and Ann Grand from the University of Western Australia write. The authors tested four types of blog content, (humour, text-only, video and images) to find non-scientists enjoy images most, while scientists prefer video treatments. They conclude adding images increases recall and enjoyment among readers.

CMM would love to report more but the body of this report is behind a journal publisher paywall – one sure to ensure general readers do not see it.


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